One thing I’ve been noticing to be super effective is creating a storyline around your community. Like in a video game, you have different lore that is part of that video game's universe. This is what you want to do for yours to really get people to feel something emotionally when they are Inside of your group.
I specifically talk about how my community's "self improvement experience" is gamified which I've noticed gets my members to be more curious to go through the curriculum in the classroom tab. And if your content is good, they'll implement your teachings and get results (which at the end of the day is the objective, right?).
I really think it’s an awesome concept for you guys to replicate and try it for yourself.⚔️