Hey all, we since increased our price from $50 to $150 in our cybersecurity mentorship program which helps IT professionals go from IT to cybersecurity analyst.
Since increasing the price, we have not converted anyone at the new price. Our conversion method is via Skool DM where we send a tailored pathway to the student in the free Skool community and then show them our offer at the end.
We have people who said they really like the offer but cannot afford the new price but could afford the $50 price tag. We think the program is worth $150 but how can we convert people at this new price?
- Does our ideal customer genuinely not have the money or cannot they not see the value?
- Should we switch to sales calls instead of DMs and a tailored Loom video?
Thanks all!