YouTube Shorts 🧐
In one of Hormozi's recent videos he discusses how of all the platforms he posts short form content YT shorts has by far the highest average watch time.
This got me thinking about how many of my group members have came from YT shorts over the past 2 months...
We've always posted shorts but we would simply optimise for Instagram and then post the exact same clips over on shorts so we weren't 'leaving views on the table'.
After looking over our stats for shorts we realised that the spikes in views also coincided with the spikes we had in group joins.
Now there are many different factors that could have affected this and I'm not saying this was solely the result of YT shorts, but it's definitely something I'm going to think about more often moving forward.
Have you been using YouTube shorts as a way to grow your Skool?
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Kayden Robinson
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YouTube Shorts 🧐
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