The BNI networking presentation that led to 2 VBC clients ($12k+ in deals)

There's been a lot of questions here lately about lead gen and networking, so I figured I'd share this.

This was a featured presentation I gave in my BNI networking group back in 2022 that led to a few discovery meetings booked, and ultimately, 2 VBC projects.

Posting content is great.

Strategic outreach is great.

Running ads is great.

Any lead gen tactics can work. But if you don't know your greater strategy, you're gonna burn out and get discouraged.

At this time, I was doing in-person networking and posting short form content.

My strategy was "become impossible to ignore" and make it so that once I connected with someone, they saw me everywhere, and understood what the hell I do.

Meet people -> Connect online -> Post content consistently -> Keep showing up to those people

After people saw me enough, when they needed video, they'd shoot me a message, or a text, or an email, or bring it up in person next time I saw them. It wasn't always apparent that things were "working" from vanity metrics alone.

This presentation played into my greater strategy because it broke down "what I do" into simpler concepts, and made it more relatable for people.

This is what worked (and still works) for me.

It would probably work for you, too.

All in all, know your STRATEGY, not just the tactics. And if you don't know it yet, just borrow the way I did it and adjust as you figure out what works best for you.

13 comments