There's been a lot of questions here lately about lead gen and networking, so I figured I'd share this. This was a featured presentation I gave in my BNI networking group back in 2022 that led to a few discovery meetings booked, and ultimately, 2 VBC projects. Posting content is great. Strategic outreach is great. Running ads is great. Any lead gen tactics can work. But if you don't know your greater strategy, you're gonna burn out and get discouraged. At this time, I was doing in-person networking and posting short form content. My strategy was "become impossible to ignore" and make it so that once I connected with someone, they saw me everywhere, and understood what the hell I do. Meet people -> Connect online -> Post content consistently -> Keep showing up to those people After people saw me enough, when they needed video, they'd shoot me a message, or a text, or an email, or bring it up in person next time I saw them. It wasn't always apparent that things were "working" from vanity metrics alone. This presentation played into my greater strategy because it broke down "what I do" into simpler concepts, and made it more relatable for people. This is what worked (and still works) for me. It would probably work for you, too. __ All in all, know your STRATEGY, not just the tactics. And if you don't know it yet, just borrow the way I did it and adjust as you figure out what works best for you.

I had another client call, and after talking to her, her needs were not as large as my packages offered, so I quoted her my hourly rate of $75 an our for 5 hours of my work, and she agreed no problem!! I knew her previously from the events I attend, so I told her that I'll help out extra if she needs it at no additional cost, as she's extremely un-tech savvy for what I offer. Super stoked about this!!

Just hopped off the weekly call and Dave reminded me to post my wins. Sometimes we can other goals set and we don't appreciate the WINS that we do get. This past week I delivered on a $10k onboarding video for a local government agency. One of my clients integrated video into a larger consulting package. It was day of interviews, a little bit of b-roll and we designed a few graphics. Final video was a little over 6 mins long.

This month has been a success. I am surpassing $10,000 while having only worked 25 hours per week in my Real Estate Photography business, which has been great, to say the least. Its allowed me to understand what I need to grow the business further, and what is needed to scale while slowly beginning to work less! I love leverage...

In case you missed it: I went live with @Derrick Mosley II to break down his $96,000 12-month retainer deal with his dental surgeon client. We covered a lot, including: 🔥 How Derrick landed this high-value client by building a genuine relationship 🎬 Mastering video storytelling to create deeper emotional connections 💡 Becoming the marketing arm for your clients and driving their success 🎯 Click here to watch the replay in our "Classroom" tab Are you working with any retainer clients right now?