Written down some ideas for my VBC messaging

Wazzup Fam!

The latest Q&A Session opened my eyes a little more about what really makes us stand out as Savages, and it helped me start with predefining some VBC ideas 🔥🔥

Let me know what you think! Ofc. this isn't a rigid script, just general mockup of the themes to talk about, placed into the Who, Why, What... structure. I was also rewatching

@Dave Lisowski

's course chapter about the structure while writing it down and I'm not sure if some of the more detailed parts of the Why shouldn't rather go to the How section (somewhat following the "Opposing the norm" approach)?

Anyway - any suggestions appreciated, as always! 🔥

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THE HOOK

A: It's not enough to record anything and put your logo on it to have a truly valuable video asset (I think this one might be best of these three).

B: You've all heard that video is worth a 1000 pictures - but is every video a valuable marketing asset? (made a reel about it, which might be relatable)

C: You've all heard that video is worth a 1000 pictures - yet traditional approach to videomarketing might have leave you disillusioned (the downside of this one is it may only resonate with the companies who already tried).

WHO

My name is Peter Wesolowski, CEO at Media Strategy House called Aesir.

WHY

A: I've been a video passionate since my teens. That passion led me to years of working for marketing agencies, but many of them don't really specialize in video, doing it out of necessity on top of their regular services. Their in-house abilities forces them to either focus on computer generated content, or hire production studios for one-off productions, which limits the creative possibilities and traps the client within a lenghty chain of command. I started Aesir because I believe there is another way.

B: I've been a video passionate since my teens, fascinated with its ability to show what's the essence of a human being and their endeavors. However, after years of working for creative agencies, I noticed it's often not the way in the current videomarketing landscape. Traditional marketers don't really specialize in video and treat it with the same general templates they apply to other forms of digital advertising; the true message and identity of the client's brand is often lost in the process. I believe it can be leveraged in a better way.

WHAT

A: In Aesir, we specialize strategic video content that really helps the companies grow.

B: In Aesir, we use engaging video forms to build true relations between the businesses and their clients.

(or) We use engaging video forms to really help our clients reach their goals.

HOW

We get to know your business and its true "character". Then we provide tailored video content packages to reflect just that, and to meet the strategy the company needs, etc. Unlike the more "general" agencies, we are capable to deal with whole the production in-house and we offer hands-on approach at every stage of it.

CTA

(still thinking of the best way to address the proper client groups :) )

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