11d ago in Knowledge Base
Clayton Makepeace's 21 Fascinations
I just looked these up cause I'd never seen them before. Great reminder that certain things are more interesting than others. Here's the list:
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Clayton Makepeace's "21 Fascinations" are legendary in direct response copywriting, designed to capture attention and intrigue readers with specific, curiosity-inducing language. Here are his 21 types of fascinations:
1. **Secrets** – Promises to reveal unknown information.
2. **Truth** – Exposes hidden or surprising truths.
3. **Mistakes** – Highlights common errors the reader is likely making.
4. **Warnings** – Alerts to dangers the reader should avoid.
5. **How-to** – Offers a solution or valuable process.
6. **Myths** – Challenges conventional wisdom or beliefs.
7. **Little-known facts** – Reveals rare or specialized knowledge.
8. **Tips** – Provides quick, actionable advice.
9. **Predictions** – Makes bold, provocative forecasts.
10. **Cures** – Promises remedies or solutions to problems.
11. **Numbers** – Uses specific figures to create intrigue.
12. **Shortcuts** – Reveals easier or faster ways to achieve results.
13. **Tricks** – Teaches unusual methods to get an advantage.
14. **Strategies** – Offers effective, often secretive, tactics.
15. **Discoveries** – Highlights new, exclusive findings.
16. **Mistaken Beliefs** – Corrects a belief or assumption the reader holds.
17. **Shocking Revelations** – Surprises or startles with unexpected facts.
18. **Success Stories** – Real-life examples of extraordinary achievements.
19. **Case Studies** – Demonstrates results through detailed scenarios.
20. **Proof** – Offers evidence, reinforcing credibility.
21. **Breakthroughs** – Presents significant advances or novel ideas.
Each fascination is crafted to appeal to curiosity, promising insights or benefits that compel readers to engage and continue reading.
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Clayton Makepeace's 21 Fascinations
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