I just looked these up cause I'd never seen them before. Great reminder that certain things are more interesting than others. Here's the list: ... Clayton Makepeace's "21 Fascinations" are legendary in direct response copywriting, designed to capture attention and intrigue readers with specific, curiosity-inducing language. Here are his 21 types of fascinations: 1. **Secrets** – Promises to reveal unknown information. 2. **Truth** – Exposes hidden or surprising truths. 3. **Mistakes** – Highlights common errors the reader is likely making. 4. **Warnings** – Alerts to dangers the reader should avoid. 5. **How-to** – Offers a solution or valuable process. 6. **Myths** – Challenges conventional wisdom or beliefs. 7. **Little-known facts** – Reveals rare or specialized knowledge. 8. **Tips** – Provides quick, actionable advice. 9. **Predictions** – Makes bold, provocative forecasts. 10. **Cures** – Promises remedies or solutions to problems. 11. **Numbers** – Uses specific figures to create intrigue. 12. **Shortcuts** – Reveals easier or faster ways to achieve results. 13. **Tricks** – Teaches unusual methods to get an advantage. 14. **Strategies** – Offers effective, often secretive, tactics. 15. **Discoveries** – Highlights new, exclusive findings. 16. **Mistaken Beliefs** – Corrects a belief or assumption the reader holds. 17. **Shocking Revelations** – Surprises or startles with unexpected facts. 18. **Success Stories** – Real-life examples of extraordinary achievements. 19. **Case Studies** – Demonstrates results through detailed scenarios. 20. **Proof** – Offers evidence, reinforcing credibility. 21. **Breakthroughs** – Presents significant advances or novel ideas. Each fascination is crafted to appeal to curiosity, promising insights or benefits that compel readers to engage and continue reading.

Just added a new module on discovering the Emotional Entry Points your prospects have about the problem you solve. When you know these entry points, you can automatically start writing copy, because the story already exists. PLUS this serves as a powerful hook, in and of itself. Check it out here: https://www.skool.com/convertnow/classroom/8896c059?md=0e114329483f4c0c97a4458d9ceca1c8

Everywhere on the most popular social channels you can promote yourself or your offer. Remember to do so with respect and authenticity! (Sorry you probably have to download it to zoom) https://www.skool.com/convertnow/classroom/31f05245?md=ddb73860472e4d928c8b34ff5416d8f9

Wanted to put this here because it's a very thorough list of emotional trigger points by Swiped.co Check it out here: https://swiped.co/emotions/

Lately I've been thinking that the word "interest" might be a bit vague and overused. Today I did something about that. Now, when you're addressing your content or copy, you can tell exactly what is "interesting" and what isn't, using this first principles definition: Interest is a snap calculation made in response to a given stimulus that directs a decision and behavior towards or away from that stimulus. The calculation MAINLY integrates: An Emotional affect, Cognitive Associations, Mental Models, Memory, and Motivation (Reward Potential). And follows the above flow: Sensory Stimulus, Made Aware, Processed & Categorized (based on the above criteria), To Form a Decision, and produce a behavior. I openly admit that I'm missing a few considerations if we really want to dig deep. But as for a deeper, working definition, I know I can definitely use this, and hope someone else finds value in it. This has been added to the Knowledge Base as well! What should we do next?