Do you need both? Can you get by just doing organic? Are ads worth it or just a money pit? After spending 2.5 million on ads here’s my thoughts: It’s really about short term vs long term. Consistent organic content is the way to build a solid personal brand over the long haul. Problem is most online business owners need to make money now and with organic content alone it may take many months of posting every day before you get paid. With paid advertising I can turn on an ad and get a booked call tomorrow. This is what I’ve spent the majority of my career focusing on. Learning paid ads saved my gym when I had it. It was also responsible for growing my ad agency to 45k months. The problem is there’s no real brand building. I wasn’t building a relationship with my audience. It was simply “here’s my offer, take it or leave it.” No trust being built at all. That’s why you need both. Paid ads pay the bills in the short term while you consistently create content that builds relationship with your aligned clients. The organic content is like compounding interest and will pay off huge years later. But that's the other problem, impatience. For me I was so short term minded and reliant on ads I didn't focus on building a personal brand with content. Always focusing on the "urgent" but not "important." It's hard to make that mindset shift out of survival when you are in the thick of it. But it's so worth it. There’s also the fact that each reel is like a lottery ticket. If one so happens to go viral it's a game changer. I haven't had that happen yet and I don't rely on it. But it will be nice if it does. It’s really only within the last year that I started focusing on this with YouTube and now Instagram as of a month or so ago. Come hang out with my on IG as I'm posting every day. Practicing what I preach. https://www.instagram.com/adamluckey7/ Moral of the story. You should be investing your resources into doing both organic content and paid ads.

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