May 9 in Acquiring Clients
How to get clients with Paid Ads
Paid ads has been my favorite way to acquire clients in my agency.
When you get it right it becomes a fun game.
It's certainly risky but with constant improvements it can be the main driver of new clients for your agency.
This screenshot shows the progression over a few month period where I was really trying to figure things out.
The first month I spent $8,400 on ads and basically broke even the first month. Still a win but not my favorite outcome.
We were charging lower price points at like $497/month and quarterly plans at $1,300.
It cost me $841 to acquire a client.
Over the next few months I worked on refining the offer, the price point, the marketing, and the client results.
We ended up brining our CAC (cost per acquisition) down to $500 and our ROAS (return on ad spend) to 5x.
I spent way too much on ads in the beginning of this testing phase. I should have started small until I got my ROAS a lot higher.
I jumped the gun and was excited to scale hard.
Lots of lessons learned.
Ultimately, I have a solid method down now for agencies that relies on good marketing and ok sales instead of ok marketing and hard sales.
It's the direct brand method that focuses on combining strategic content and ads together.
It's one of the main pillars I cover in my 1-1 agency mentorship.
If you are stuck in your marketing agency and you want to grow to 15-20k/month profit then this might be a good fit for you.
This isn't a group coaching program.
It's one to one coaching and mentorship where I'll work with you to create a productized agency where you aren't stuck in the day to day.
That way you an ultimately build a business that is simple, focused, and profitable.
I opened up 5 spots and we launch May 20th. I've sold one spot already so I've got 4 more. (not fake scarcity I promise).
If you want more details just shoot me a DM and I'll send you over the doc.
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How to get clients with Paid Ads
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