This week I spent a long time writing a SINGLE book chapter, and felt unaccomplished.
Then I put the chapter in AI and asked it to give me 20 tweets and shorter form post ideas.
Ten minutes later I had tweets/threads scheduled out for the week.
I also recorded it as a YouTube video (the most recent one I posted).
Then I made it a blog post, sent as a newsletter, and posted the blog post on Medium.
A single piece of great writing is an asset you can use in a dozen ways. And, you can post/share it repeatedly over time.
I'm digging this book > content flywheel, because it accomplishes my goal of writing a bunch of books but also consistently posting to grow my audience.
Just wanted to share in case this is helpful.