Don’t dismiss the power of a personal conversation. Sending out links to sales pages amid well-thought out campaigns can certainly work wonders for sales but it’s that personal conversation that allows you, the coach, to really get to know a prospect. In turn, that same prospect can learn more about your personality and values simply by listening to your delivery and how well you will fill her needs.
This is the power of the discovery call.
Discovery calls are important for onboarding a new coaching client or for interviewing potential members of a mastermind group or other paid program you have developed. Programs which command a higher price tag are meant for prospects who have earned a certain level of income or years of experience in their own business. Placing a newbie who just started their business with other more advanced and experienced owners is asking for trouble and disconnect, no matter how motivated that newbie may be. How do you discover these things? Through discovery calls.
If you’ve never held a discovery call, no worries. You’ll have a plan for handling these calls before the weekend is over. If you’ve already had your share of discovery calls, you’ll still find new ways of handling these calls so you can qualify your prospects with more accuracy and sway their purchasing decisions more frequently.
I’ll take you through the process of choosing a lead magnet, how to pre-screen prospects, how to take control of these discovery calls, and how to automate the process so you have more time for work. Take some time to really work the exercises and you’ll be in good shape to proceed with putting this process into place.
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