Who are you writing for? · Idea Lab for Entrepreneurs

Who are you writing for?

Yesterday's presentation by Darren Gibb in the Coaches in Conversation call was worth every minute. The most valuable insight for me was "Don't create content for your peers!!!" I know I've fallen into the trap of wanting to sound smart and knowledgeable to sound credible because I thought that is "Authority building." However, that doesn't mean anything to our ideal clients unless we speak directly to their struggles. My clients often say "You know me better than I know myself" and that's what I have to bring to my content.

Love to hear your thoughts.

2 comments