Finding Audience and Product
Recently in my Community, I was hearing individuals having issues with finding a 3D product and who to sell it to. I want to share this with you all. 1. Start with what you know: Think about the groups or industries you’re already familiar with. Are you a mechanic who works on cars? Do you have a friend who loves gaming? Know a barbershop owner who complains about their tools? These are your potential clients. 2. Check your network: Look through your contacts. Each of these individuals could have a problem you can solve with 3D printing. 3. Identify their pain points: • Mechanics might deal with old cars missing rare plastic parts. • Gamers might need custom headset stands or organizers for their cluttered desks. • Barbershops might struggle with plastic guards that don’t fit all razor types. 4. Engage and ask questions: Approach these individuals and ask about their challenges. Mention the specific problems you’ve thought of or let them share others. 5. Offer a solution: If they confirm the problem, propose a custom 3D-printed product tailored to their needs. And just like that, you’ve identified your audience and product! The key is to start with a relatable group, understand their struggles, and offer a solution they can’t refuse. So, who do you know, and what can you create for them?