The notion of a 5 minute PW was already taxing when I began using it for my ads, since my best webinars were 90-120 minutes long.
60 seconds? no way.
There's no way I can get it in a 60 second clip, much less use this same concept to produce shorts for YT and Tiktok.
And then @Chris Cameron gave us seven minutes to do it and I just... went with it. I spent a minute anxiously staring at the wall trying to choose the offer for it, and I suddenly remembered a 3 hour workshop I held back in 2020. So, I wrote, and when Chris said time's up, I was back in highschool hating every exam I wasn't prepared for and wasn't finishing on time.
I hit enter, and let the post sit there for a few hours. Still, I didn't truly believe it.
Then, just now, I decided to time myself reading it as naturally but as quickly as I could, and when I hit the stop button, my perception of short form video content was reset. Restarted. Blue screen.
57.63 seconds.
What?
it was a throwaway script I wrote in a hurry, that several people here said was definitely persuasive.
I'm still stunned right now. You mean, I can take any speaking point, at any level of complexity, and turn it into a 60 second PW and... it will work?
This has been a paradigm shift for me.