so sam used to make long educational videos consistently,
then...he stopped for 2y (2020-2022)
the things is, in that period his previous business consulting.com kept getting him clients through youtube He knew that YouTube is powerfull, but he couldn't stay consistent with it because he wanted to focus on business, specifically skool, that's why he even sold his previous company
This year Sam partenered with Alex Hormozi
Moral of the Story "if you really can't make content, at least get someone who can do so, especially in video form"