"The Invisible Funnel" - and why I pulled it out of DotComSecrets

Hey Prime Movers! - I just saw a few of you guys commenting on the headline we have been running for our most recent FHL International event. Here it is:

Attend Funnel Hacking Live Online For FREE (And Only Pay At The End If You Feel Like It's Worth It)!

...or Pay $97 Up-Front and Get All of the Replays for FREE!

This headline (and the strategy to sell tickets) is based on a funnel that I taught in the ORIGINAL DotComSecrets book (the one published through Morgan James, NOT Hay house)...

It's where you let people have access to your event, and then only pay for it after the event is done. This model helped us to sell an additional 5k+ tickets in the last 30 days to FHL international!

I just found the ORIGINAL chapter when I first taught the strategy in DCS... (don't forget, this chapter is 10+ years old, I would teach it a lot different now, but thought it was kinda cool to see what I said about it back then).

My only other question is... are any of you guys gonna try out an "invisible funnel" for your events...? :).

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