I am so grateful to have hired Ed & his team to help me & my business thrive. His strategy is the single most life changing experience for me!

Joe Serafin owner of Serafin Real Estate in North Virginia made a comment on LinkedIn this week that he had picked up $41 Million in new exclusive listings since implementing the Proof Stacking System. The result is from a very simple model. 1 Page Cases posted on his website followed by promotion with Digital Press Releases. Below I've listed this weeks promotional results for one of his niche markets - Early Education Real Estate Sales. Joe knows this market well. There are approximately 900+ early education locations in Virginia. The typical size is 8,000 - 12,000 Square Feet. Average PSF Sale Price is in the ballpark of $500 with cap rates ranging from 6.2% - 6.7%. What we can learn from Joe ... Focus on a market. Know your market, write success stories, market insights and don't be afraid to give information away freely. That's what produces a trustworthy brand. As a result Joe as the undeniable, Go-To Expert in his market. No matter what market you focus on, the Proof Stacking Model is Universal. - Business Insider DR 92 https://markets.businessinsider.com/news/stocks/serafin-real-estate-releases-guide-to-early-education-properties-in-n-virginia-1033947864  - Associated Press DR 92 https://apnews.com/press-release/marketersmedia/virginia-real-estate-6cd78a83e5610c5e3d4851c13112b2b7  - Globe & Mail DR 90  https://www.theglobeandmail.com/investing/markets/markets-news/Plentisoft/29390309/serafin-real-estate-releases-guide-to-early-education-properties-in-n-virginia/  - Benzinga DR 87  https://www.benzinga.com/pressreleases/24/11/41734727/serafin-real-estate-releases-guide-to-early-education-properties-in-n-virginia

Here’s the Evolution of a Lead-Generating Strategy… Over 10 Years in the Making For Office, Retail and Industrial Leasing and Sales 10 Years of Consistent Content For over a decade, Mitch Waldman of Cogent Realty Advisors in NYC committed to publishing 2-4 blogs monthly. Each post was laser-focused on a specific building (think World Trade Center), targeting keywords like "Office Space Cost at [Building Name]." The Payoff The results speak for themselves: companies in search of office space discover Mitch's work on Google, and they call. Topics like: - Office Space for Lawyers Near City Hall - Office Space for Rent Near Grand Central - Office Space Cost World Trade Center This formula, known as the “Law of 1000,” proved Mitch could "cultivate a garden rather than a farm"—focusing on a targeted market for high-impact results. The 10x Obstacle Despite these wins, the process was still labor-intensive. It was easier than cold calling, no doubt, but each blog required deep research and attention. Enter ChatGPT... and Then, Custom AI Tools When ChatGPT arrived, creating these posts got simpler. But it wasn’t until I developed my own custom AI software that we found a breakthrough. The Proof Stacking Evolution Using finely-tuned AI prompts, I crafted blog posts that outperformed anything we’d written. We tested it by publishing a page on NewYork.com. It ranked immediately on Google for "Top 5 Office Buildings Downtown NYC." Game-Changing Speed With this AI toolset, content creation went from hours to minutes. Last week, in just 3 hours, I created 36 fully optimized pages: 1. Top 5 Office Buildings By Town 2. Specific Building Pages – Profiles for buildings like One World Trade Center Beyond NYC: The Nationwide Potential This strategy is versatile enough for every city in the U.S. For any broker looking to dominate their region, it’s the ultimate model. Blueprint for Building Your Lead-Generating Empire If I were starting a brokerage today, here’s what I’d do:

For the past 10 years, Mitch Waldman of Cogent Realty Advisors in NYC has used his website as his sole lead generation tool. During this time Mitch and I have tested many strategies using only his blog. The strategy has always started by putting ourselves in the shoes of potential clients. What I mean is “if my company was in the market for office space, what would I search”. 𝐍𝐨𝐭𝐞 – There is a great book on this concept by Steve Pressfield, author of Nobody Wants to Read Your SH*T. The theme being, the key to writing anything is “would you read what you just wrote”. Moving on … I said to Mitch when we started his strategy was this “ranking #1 on Google for Office Space in NYC is wildly competitive. It’s too expensive to go after that phrase…. And even if you could rank #1 on Google for that phrase, will it convert to a client. It’s too general. I would search by neighborhood or proximity to something like Office Space Near Grand Central. Or even more specifically, Office Space World Trade Center”. There’s one more word that is overlooked. It’s “𝐶𝑜𝑠𝑡”. So … I might search Office Space Cost World Trade Center. Why cost? Because that’s what everyone wants to know on the internet. How much does it cost? If you search Google for Office Space Cost World Trade Center, you will find Mitch (a one person shop #1 on Google). And guess what! It works. And…it works for countless buildings, even obscure ones. And … it works for retail and industrial leasing and sales. So here’s what I did. I created an ai tool that creates these pages with the best content on the internet. I created 2 types of pages. 𝟏. 𝐂𝐢𝐭𝐲/𝐓𝐨𝐰𝐧 𝐏𝐚𝐠𝐞𝐬 – Example, Top Office Buildings in Santa Monica Ca or Top Office Buildings in Downtown NYC. 𝟐. 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞𝐬 – Example, Office Space Cost World Trade Center or Office Space Cost My ai tool takes it to the stratosphere. Each page converts to social media posts, emails and YouTube Video scripts so you can make a website like Bob Knakal. It’s a Done For You strategy that pre ai, would have taken months and cost 10's of thousands of dollars. But not anymore.

Visibility on Business Insider showcasing your completed deals is a powerful Proof Stacking strategy. It works in small markets and large. It works for local brokers and large investors. Proof Stacking is like compound interest, it grows exponentially over time. The Digital Press Releases are a multi purpose sales tool. 1. Ranking on Google (SEO) in 12 hours- Frequently, Business Insider will rank on Google immediately, within hours, not days weeks or months. The rankings stick for a long time. Sometimes years. 2. Google and Bing News - The backbone of Google and Bing News is their algorithm. The algorithm trusts proof. The result? The articles reach a large audience. 3. Use as a social Media Tool - Take a screen shot like I did here. Post it on LinkedIn, Facebook and Twitter. Visibility on news sites like Business insider carry a lot of weight in the consumers mind. 4. Handouts - The screen shots can be used in pitches for new business. They will enable you to beat your competitors, even the big brand name firms. 5. Marketing Tool - Tell an owner you will promote their property for sale or lease with a Press Release on Business Insider as well as Google and Bing News. This can make the difference between you getting hired over your competitor.