You have more licensable assets than you think

James Foster

Mar 7 in General discussion

Sales letters

Launch campaigns

Email promotions

Ads

…And a lot more can be licensed out with minor tweaking.

Including IP most people don’t see as worthless.

Or "a cost of doing business".

When I bought and sold land?

One of my biggest time and energy sucks was hiring and training VAs to do the tedious grunt work I didn’t want to do.

One day in a chat I asked a colleague how he was training team members. He said:

“I’ve created a step-by-step SOP (on how to pick a profitable property) I give everyone. I know it works because I’ve done it and my current VAs all followed this process and got similar results. If a new hire can’t follow this SOP? I know they’re not a good fit.”

Then he said magical words…

“Want me to send it to you?”

... Did I want to benefit from his months of work, refinement, and tens of thousands of dollars spent creating this process and training people?

Abso-friggin-lutely!

**Here's the important bit.**

This guy wasn't giving me his process because he's a generous guy.

He gave them to me because he didn’t see value in something that didn't directly make him money.

But Royalty Rockstars do.

Or hopefully do now.

What processes have you mapped out in your business that save you money, time, or energy?

There’s a good chance other people would pay for your SOPs to skip the line.

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