You’d think it’s super complex. But it's actually pretty straightforward:
A 100% remote marketing and consulting company for beauty professionals.
Let’s look at the numbers:
Revenue:
2022: $1.64M
2023: $2.08M
2024 forecast: $2.1M
Earnings (SDE):
2022: $960K
2023: $810K
2024 forecast: $858K
Why did earnings drop in 2023?
Over-hiring.
But that’s been fixed, so they’re back on track for 2024. 💪
Now, let’s talk about the asking price:
Asking: $2.7M Multiple: 3.3x
Here’s why it’s interesting:
- 100% remote with 27 employees.
- The GM handles 90% of day-to-day work.
- Services are prepaid, and no single client brings more than 10% of the revenue.
Opportunities for growth?
- Focus on client retention for recurring revenue.
- Cut down the customer acquisition cost (currently at $1,562).
- Expand into other niches outside of beauty.
With the beauty industry set to hit $648B globally in 2024, this could be huge. 🌍
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