📍101 Proven Marketing Strategies to Grow Your Biz

In this video, I dive into the essential marketing strategies I use to keep business thriving during slower periods, like January and February.

I discuss the critical role of tracking leading and lagging indicators to measure marketing performance effectively:

✅ Leading indicators: Metrics like website traffic, conversion rates, and social engagement, which help predict future outcomes.

✅ Lagging indicators: Results like customer acquisition costs and revenue growth, which provide a retrospective look at success.

If your business is under $3-4 million in revenue, I emphasize focusing on direct response marketing over brand marketing. I also highlight several cost-effective, actionable tactics to consistently drive l

Leads, including:

Optimizing Google My Business for local search visibility.
Engaging with your audience via social media and community groups (especially on Facebook).
Creating YouTube content to establish local authority.
Leveraging SEO to improve search rankings and repurposing content to maximize reach.

By strategically stacking marketing efforts, you can lower customer acquisition costs and maintain long-term business growth, even during quieter months.

💡 Key takeaways:

Understand and use both leading and lagging indicators to drive decisions.
Focus on direct response strategies that yield measurable results.
Leverage low-cost marketing channels to increase visibility.
Build trust and brand awareness in your local market through consistent content and community involvement.

👉 Watch the full video to learn how I craft a marketing plan that keeps the momentum going, no matter the season!

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