Hey everyone! I’m pumped to announce our 30-Day $100K Challenge, designed specifically for contractors, builders, and home service companies looking to take their business to the next level. This challenge is all about RESULTS. Whether you’ve already implemented systems or are just getting started, this is your chance to test what you’ve built and add at least $100K to your revenue in just 30 days. 💥 Here’s what we’ll be diving into: - Day-by-Day Sales Strategy: Step-by-step actions to grow your revenue - Crafting Irresistible Offers: Learn how to create offers that convert and set you apart from the competition - Objection Handling: Mastering how to overcome objections and close more deals - Referral Programs & Upselling: Boosting profits through smart cross-promotions and customer referrals - Proven Tactics: Real-world examples that have generated millions in additional revenue 💡 This isn’t just theory—I’m giving you the exact playbook that has worked for me and other contractors to grow revenue FAST. I’ll also be sharing templates, scripts, and strategies to make it as easy as possible for you to take action. 👉 What do you need to do? Drop your name in the comments if you’re ready to join the challenge and let’s get to work. I’ll be walking you through each step and sharing updates and support right here in the community. This is your unfair advantage—let’s make it count! 🔑 Ready to unlock $100K in 30 days? Let’s do this! #30DayChallenge #100KChallenge #ContractorSuccess #SalesGrowth #Teamwork #Contractors #Builders #HomeService

In this video, I dive into the essential marketing strategies I use to keep business thriving during slower periods, like January and February. I discuss the critical role of tracking leading and lagging indicators to measure marketing performance effectively: ✅ Leading indicators: Metrics like website traffic, conversion rates, and social engagement, which help predict future outcomes. ✅ Lagging indicators: Results like customer acquisition costs and revenue growth, which provide a retrospective look at success. If your business is under $3-4 million in revenue, I emphasize focusing on direct response marketing over brand marketing. I also highlight several cost-effective, actionable tactics to consistently drive l Leads, including: - Optimizing Google My Business for local search visibility. - Engaging with your audience via social media and community groups (especially on Facebook). - Creating YouTube content to establish local authority. - Leveraging SEO to improve search rankings and repurposing content to maximize reach. By strategically stacking marketing efforts, you can lower customer acquisition costs and maintain long-term business growth, even during quieter months. 💡 Key takeaways: 1. Understand and use both leading and lagging indicators to drive decisions. 2. Focus on direct response strategies that yield measurable results. 3. Leverage low-cost marketing channels to increase visibility. 4. Build trust and brand awareness in your local market through consistent content and community involvement. 👉 Watch the full video to learn how I craft a marketing plan that keeps the momentum going, no matter the season! Chapters: - [00:00:03] - Introduction and Welcome - [00:00:10] - Understanding Seasonal Slowdowns - [00:00:34] - Importance of Sales Trend Analysis - [00:01:32] - Measurable Marketing with Indicators - [00:02:15] - Understanding Leading and Lagging Indicators - [00:03:00] - Planning Marketing Campaigns - [00:05:00] - Cost-Effective Marketing Strategies - [00:10:00] - Stacking Marketing Efforts for Maximum Impact

Think Like a Consultant, Not a Salesman Ask questions to understand their problem. Assess if you’re the right solution—sometimes, you’re not, and that’s okay. Listen More Than You Speak Use the 80/20 principle: let them do most of the talking. Your questions should guide them to discover their true needs and goals. Don’t Get Too Attached to the Outcome Focus on helping them make the right decision, even if it means recommending a different option. It’s about them, not you. Be Their Friend Treat your potential client like a buddy you’re trying to help. It takes the pressure off and leads to the right questions. Got more tips? Drop them in the comments! 👇 #SellWithIntegrity #ConsultativeSelling #ContractorLife #BuilderJourney #HomeServicePros #ClientFirstApproach #BuildTrust

Getting a consistent share of leads customers

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