1. Define Your Niche & Audience - Become clear on who your audience is. Are you making content to attract fans? Maybe you're trying to reach other participants in your niche? - Example: If you're a hybrid athlete, your brand could focus on being versatile, both in fitness and content creation. 2. Develop Your Story & Message - Be AUTHENTIC. The level you play at isn't what people care about. Are you entertaining? Are you informative? YOU are the only YOU! - Example: Maybe you overcame injuries to keep playing or you balance multiple roles as an athlete and content creator. 3. Create Valuable Content Consistently - Like any job... You want to make money, it takes effort and consistency. - Example: Show workouts, match-day routines, or mental toughness tips that can inspire other athletes or creators. 4. Engage & Build Relationships - Be a leader in your space, but also be humble. Talk to your people. - Example: Run Q&A sessions, shout out followers, or hold challenges to get people involved. 5. Leverage Partnerships & Monetization - It's not always about millions of views. 10 loyal followers are worth more than 100 casuals. - Example: Collaborate with brands or other creators to cross-promote and explore new opportunities for growth. - By following these steps, you’ll build an authentic, engaging brand that resonates with your audience and opens up multiple paths for monetization and growth.