People like to ask themselves " What would happen if I locked in for the next 30 days, 60 days", or whatever arbitrary timeframe they think of. Instead, I tell you to ask yourself what would happen if you DON'T? If the answer scares you, it's time to LOCK-IN! I believe 75 Hard is more than a diet. It's a LIFE transformer. It's simple. It's straight forward. It's doable. Are you up for the discomfort it takes to change? The 75 Hard Diet is part of the 75 Hard Challenge, a mental and physical toughness program created by Andy Frisella. While the program involves several tasks, the diet portion has no specific set of guidelines but follows these basic principles: 75 Hard Diet Rules: 1. Choose a Diet and Stick to It. 2. No Cheat Meals. 3. No Alcohol. 4. Drink 1 Gallon of Water Per Day. 5. Perform two 45-minute workouts per day. No matter the weather! 6. Read 10 pages of a non-fiction book daily. 7. Take a progress picture daily.