If you are serious about creating Impact with your brand, read this:

Savas Christou

Jun 28 in General

As a co-founder of this community, i feel the responsibility to let you in on a big secret:

"The number of your followers has nothing to do with how much money or impact you make".

With only 1400 followers i have gotten 7 clients and co-founded a +50 members paid community.

Instead of over-fixating on vanity metrics and engagement, brands that make actual impact focus on 3 things:

1. Develop your skills

The more skilled you become at one particular discipline, the easier it becomes to position yourself as an authority on it and attract clients.

The more skills you acquire, the bigger problems you can solve and the more impact you can make.

2. Create your own systems

There are literally a gazillion of people who have already achieved part of what you want to achieve.

There is absolutely no need for you to re-invent the wheel.

Find people that have achieved what you want to achieve and study their:

- Content strategies

- Promotions

- Funnels

Take notes of the things that inspire you and replicate them with your own touch.

Don't straight up copy them though, because that's unethical and inefficient.

3. Develop your authority brick by brick

I was amazed by how easily you can sign someone as a client if you can just prove to them that the transformation you are offering actually works.

And how do you do that?

3 ways:

Gather testimonials from people you have helped for free
Create transformation case-studies from people you have helped more extensively
Be a FOUNTAIN of value through DMS and Calls and show genuine care.

By focusing your conscious attention on developing your skills, creating your own systems and developing your authority, you enable yourself to reach the next level.

You are now ready to zoom in on the type of person that could benefit the most from your skillset, attract them with targeted content and over-deliver on them to repay their trust.

Building an audience can take years, and it also depends on many factors that are outside of your control (the algorithm, the current meta etc)

But attracting a couple of people that could really benefit from what you have to give can take weeks.

Impact starts small, but scales fast if you focus on the right things.

Now, i am not saying you should not focus on building an audience. My point is simply that it shouldn't be your main priority.

Especially if you are not a full time creator yet.

The faster you monetize your brand, the faster you can put your whole focus on scaling and creating impact.

Once you make your brand sustainable, you can easily delegate part of the work by hiring a VA to handle engagement and dms and even repurpose your content on other platforms.

Now, i am excited to say that me and my co-founders have been working on something that has never been built before.

It is a 6-weeks program that is designed to take you to the stage where your biggest problem is finding a good VA and your focus can be fully committed on creating the impact you want to have in the world.

In other words, we have distilled the most coherent and effective personal brand monetization process into just a couple of frameworks, in a way that removes the friction of all the things you can't control.

We have created a system that depends on your determination and consistency alone.

If you feel ready to take your personal brand to the next level, reply with "Me", so you can secure a seat on the table of the next generation of Impact Creators.

Savas X.

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