Using a published book on one's subject of expertise is the ideal LEAD MAGNET. I especially like the below definition~ By Will Kenton Updated January 26, 2023 Reviewed by Somer Anderson Fact checked by Marcus Reeves What Is a Lead Magnet? A lead magnet is a marketing term for a free item or service that is given away for the purpose of gathering contact details; for example, lead magnets can be trial subscriptions, samples, white papers, e-newsletters, and free consultations. Marketers use lead magnets to create sales leads. The marketers attempt to convert the leads into paying customers of a product or service, or they may market unrelated offerings to the sales leads. Understanding Lead Magnets When a customer signs up for a trial version or provides a name and other details for a free sample, they effectively exchange their information for a lead magnet. Sometimes the nature of this exchange is made explicit, but not always. As a result, some types of lead magnets are criticized for their deceptive nature. Types of Lead Magnets The most common type of lead magnet is the report/guide/tip sheet where the prospect provides personal information for content that is not otherwise available. When it is a guide or resource, the exchange of information is direct and obvious. The contact information is often then used to place the prospects in a sales funnel where progressive contact nudges them towards an actual purchase. This type of lead magnet often makes an extreme claim to entice people into access the content. For example, “Six Foolproof Tips To Land A Six Figure Salary” or “Eight Easy Renovations That Triple Your House’s Value.” This type of content is unique, valuable content that is not publicly available. It is not unheard of, however, for the content to simply be taken from publicly available resources and repackaged.