๐ Want to Attract New Clients?
If you're in Contentpreneurship and have had the privilege of studying @Ted Carr's strategy, you should've heard about the golden rule to attract new clients. Here's a golden rule: Give away your knowledge. ๐ก I get itโthis might sound risky, right? Wonโt people just take your ideas for free? Abuse your generosity? Actually, the opposite happens. Sharing your knowledge builds trust and authority, making people want to work with you even more! Counter intuitive, eh?๐ง Hereโs why: When you share your expertise, people appreciate it and about 3% might try implementing your advice, however the majority will need help to do it. Thatโs when they turn to you. ๐ Let's face it --- practically, 97% men can change their car oil, yet the vast majority would rather pull up to a service station and get someone to do it WHY?? People would rather pay for convenience!! Think: cooking vs. Uber Eats!! Share your knowledge freely . Charge for implementation . ๐ฏ Have you ever explained something to a friend or a prospect only to hear, โWow, thatโs brilliant! I could never do it like thatโ? Exactly!! Your KNOWLEDGE is valuable, but your ability to EXECUTE is your superpower. ๐ฅ For you, sharing knowledge costs little, but for them, they just got $100 value โ for you, itโs just whatโs already in your head! For them, itโs transformative -- and thatโs the magic of giving. ๐ ๐ Did You Know? The most successful people donโt hoard knowledge?? Successful people freely share their knowledge because they know their execution skills are unmatched. Sharing shows greatness, not weakness. People who share come from a place of abundance. People who hoard come from a place of scarcity. Who would you rather do business with? ๐ก ACTION STEPS: 1๏ธโฃ Write a guide or a short eBook. 2๏ธโฃ Answer FAQs on LinkedIn (or wherever your audience hangs out). 3๏ธโฃ Hop on a quick call to help someone out. ๐ 4๏ธโฃ Start a Free Skool Community where you give your knowledge away, then sell implementation