Ladies and gentlemen…. IT’S TIMEEEEEE! The 100 Skool Speedrunners challenge kicks off tomorrow. Out of thousands of applicants, 100 Speedrunners have been emailed an exclusive invite to join the challenge. During this challenge I'll be helping these people rapidly grow their Skool business with what we've seen to be the best model. For those who didn’t get an email, the good news is you're not out of the game. Over the next 90 days, I'll be sharing everything we learn. This isn’t just about the chosen 100—this is about lifting everyone up. All data and results will be made public. So even if you're not in the initial 100, you're part of this. You are invited to challenge yourself and Speedrun alongside us.

I need to find the link to share a One Time Purchase Course in a free community How do I get a link to share to purchase page of the course?

The Season Of Madness Has Begun! ‼️

What was your small win this week?

Yesterday I analysed and broke down the creative advertising that Skool is using to promote the games The key takeaway from this was that testing creatives is essential Once you find copy and targeting that works - this is your variable of success You can see the same thing with Diary of a CEO … … they test a number of different creatives (thumbnails) And the winner is the thumbnail with the highest CTR Key lesson = test more creatives - a lot more While analysing the ads, I noticed something about the ad copy and script copy for the videos as well And that’s what I want to share with you right now Specifically: - What the ads are saying - Why they’re doing these things and saying them - How you can apply it to your own copy, ads, and marketing to increase traffic and conversions for your Skool Community WHAT ARE THEY SAYING & WHY? Of the 100+ active ads, 95%+ use the same body copy, the same headline, the same description, and the same C2A Headline: Join The Skool Games - Build Your Business in 30 Days Description: Win a day with Alex Hormozi in Vegas. Join the Skool Games and start playing free today C2A: Sign Up These have likely been tested and proven to be the winners that get the most clicks, cheapest clicks, and highest CTRs Why do they work? Headline = promise driven, easy to visualise, core desire of ideal target market Description = strong use of powerful words - “win”, “play”, “free” - and the prize is incredibly valuable … $10k+? C2A = more direct than “learn more” - will increase conversion rate for those who click it as subconsciously they’re “agreeing” to sign up (this means the VSL can be even more specific than people clicking to “learn more” … they’ve shown higher intent to buy/start) The ad copy itself is very direct and revolves around a core promise and an enticing offer Core Promise = fastest, easiest, most fun way to start a business