Lead Generation when starting out.
Hey everyone, So I’d say the number one thing a lot of us have trouble with at the best of times is lead generation, especially on Instagram. I get it—money can be tight when starting out, so graphic designers, videographers and short form editors are out and setting up complex systems can feel overwhelming. So, let’s talk about some straightforward, cost-effective strategies to bring in leads without breaking the bank or spending all day glued to your phone. 1. Optimise Your Profile. First off, make sure your Instagram profile is on point. It’s the first thing people see and is essentially your shop window: - Profile Pic: Use a clear, professional photo, ideally a headshot. - Bio: Nail this with a strong, clear message. Who are you, what do you offer, and how can people get in touch? Add a link to your website or a link in bio with resources/webinars/enquiry links for passive sign ups and consumption. 2. Content that Bangs. Content is king (or queen!) but it doesn’t have to be fancy: - Value Posts: Share tips, tricks, and insights FROM YOUR EXPERIENCE that your target audience will find useful. Don’t post what you THINK they want to read. - Stories: Use these for behind-the-scenes looks, quick tips, and daily interactions. Polls and Q&As are gold for engagement, just make sure they’re genuine and not ballbag engagement stuff. - Reels: Quick, engaging videos that showcase you, your business and your personality. 3. Engage, Don’t Just Post & Ghost. Instagram is social media, so be social for Christ sake. Don't just post and expect leads to land in your lap & tickle your chin. - Comments: Respond to comments on your posts and comment on others’ posts, especially those in your niche. - DMs: Don’t be afraid to slide into DMs to respond to people, say thanks for following or reply to stories. Start genuine conversations and offer help, not just a sales pitch. 4. Use Hashtags Wisely. Hashtags can help you reach a broader audience of non-followers, just for fuck’s sake don’t plaster 30 on each post.