I'm not sure if this will be useful to anyone but I thought I'd document it to the group in case it can help. I subscribed to Planswell about 4 years ago for 3-4 months then was forced by my dealer to unsubscribe. I received 40 leads over those 3-4 months. 6 weeks ago, on Ermos and Andy's suggestion, I paid $99 to Planswell for a legacy subscription of some sort for 30 day access to these 4-year old leads. I admit, I am not great at cold calls and didn't want to call 4-year old leads. So I created an email campaign of sorts through MailChimp to contact these leads. My thought for the campaign was to reintroduce Planswell and myself, and then provide weekly emails outlining steps to create a financial plan for themselves. Of the 40 old leads, I had notes that said 6 were adamant 4 years ago to take them of my list. So I was left with 34. Of these 34, old notes showed that I was able to engage with 8 of them 4 years ago but not close. I divided them into 2 groups in MailChimp - 8 in my "engaged" group and 26 in my "not engaged". I sent the exact same weekly emails to both groups. The weekly email format was as follows: Week 1 - reintroduce Planswell and myself. I sent them links to their old Planswell plans they created and a Loom video on how to use the Planswell app. Engaged group - 33% open, 0 clicks, 3 unsubscribes. Not engaged - 46.4% open, 0% clicks, 3 unsubscribes. Week 2 - topic was determine cash flow/budget. I sent them a video blog on cash flow planning, and links to a cash flow planning worksheet and blog on my website. Engaged group - 24% open, 0 clicks, 1 unsubscribe. Not engaged - 46.4% open, 0% clicks, 0 unsubscribe Week 3 - topic was goal setting. I sent them links to blog and goal worksheet and checklist on my website. Engaged group - 24% open, 0 clicks, 1 unsubscribe. Not engaged - 41.7% open, 0% clicks, 2 unsubscribe Week 4 - Combined groups into 1 - 21 not engaged + 3 engaged = 24 Topic was inflation, future costs - Sent link to blog on my website and 3rd party calculators. 81% open, 0% clicks, 0 unsubscribe.

I am developing Niche with Automotive dealers. One name I am considering for the process for those nearing retirement is "Last Up" (An UP is person that walks into the showroom) I am not sure if it has negative cogitations.

I get that I may be upsetting some advisors ↳ 61% of financial advisors use 4% as the withdrawal rate for clients Hear me out..... 1. Most receive guaranteed income, such as Social Security/CPP, which provides a minimum standard of living ↳ a retiree’s portfolio is generating income in addition to these guaranteed sources 2. Most don’t include the ability to adjust spending during retirement ↳ adjusting spending based on real-life needs and circumstances, can significantly affect spending rates. My model 60 - 70 - Go-Go Years - lots of money spent on travel and experiences (more money spent) 70 - 80 - Slow-Go Years - less money spent on travel, stay closer to home (less money spent) 80 - 90 - No-Go Years - not much travel at all. Much less money being spent (healthcare?) 3. Planning tools today determine safe withdrawal rates by focusing on whether the goal is accomplished in its entirety and ignore the magnitude of failure using a metric commonly referred to as the “probability of success.” A better approach is to consider the total amount of the goal accomplished each year. The right withdrawal rate is all about finding balance, and I think 4% is probably too conservative given a more holistic perspective and more realistic ways to quantify outcomes. Feel free to disagree but this is a great conversation to start

Want HUGE engagement on LinkedIn? Follow these steps Step 1. Post your LinkedIn profile link in the comments here 👇 Step 2. Click on each participants link. "Like" their post" Step 3. Post a thoughtful "comment" under their post. That's it. Let's go! https://www.linkedin.com/in/ermos/ https://www.linkedin.com/in/theinvestinglane/ https://www.linkedin.com/in/andrewzoll/ https://www.linkedin.com/in/andycosby/ https://www.linkedin.com/in/ianqaustin/ https://www.linkedin.com/in/kumargauravmortgage/ https://www.linkedin.com/in/davejmartin/ https://www.linkedin.com/in/financialcoachmitesh/ http://www.linkedin.com/in/rickmachtinger https://www.linkedin.com/in/sukhwant-singh-0087a0272/ https://www.linkedin.com/in/sandra-park-fs/ https://www.linkedin.com/in/wykein https://www.linkedin.com/in/holliewinkelaar/ https://www.linkedin.com/in/david-lagou

What are peoples thoughts on using Planswell for leads? I see some on here use them.. worth it?