Hey everyone! 😊 I wanted to share some thoughts on why creating clear and specific value propositions is so important, and how you can create one that truly resonates with your clients. Why Specific Value Propositions Matter Think of your value proposition as a promise or a special message to your clients about how you can help them. If it's too general, it's like saying, "I sell food to make people less hungry." While true, it doesn't tell anyone why they should choose your food over someone else's. Your clients have specific needs, desires, and challenges. When you're precise about how you can meet those needs, they can quickly see the real value you offer. It's the difference between saying, "I sell shoes," and "I offer custom-fitted running shoes that help athletes avoid injuries and improve performance." How to Create a Better Value Proposition 1. Understand Your Clients' Specific Needs and Pain Points 2. Be Clear About the Specific Value You Provide 3. Show How You Solve Their Problems 4. Use Simple Language and Relatable Analogies 5. Highlight What Makes You Unique Putting It All Together When you combine these elements, your value proposition becomes a powerful statement that clearly communicates the unique benefits you offer. Before (Too General): "I help teams improve their performance." After (Specific and Value-Focused): "I help tech start-up teams streamline their project management processes, so they can launch products faster and outperform their competitors." Why This Works - Specific Audience: Tech start-up teams. - Specific Need/Pain Point: Need to launch products faster. - Specific Solution: Streamlining project management processes. - Specific Benefit/Outcome: Outperforming competitors. Final Thoughts By truly understanding your clients' needs and clearly articulating how you meet them, your value proposition becomes much more compelling. It shows clients that you not only understand their challenges but also have a concrete solution to help them achieve their goals.

I'm facilitating a long term project with a university as they look to create an "Innovation Center". As we know, "innovation" is a well-used word with multiple meanings (or non meanings). As a start, the advisory board has given me their individual definitions of "innovation", but I need more creative language and perspectives. Please share your definition of innovation!

Most facilitators looking for clients on LinkedIn (or X etc) make one big mistake: They don’t show how they’ll help clients SAVE or MAKE MONEY. Clients don't buy workshops, they don't buy LDJ, they don't buy better communication. They only want to save or make money (or time which is money). Change this one thing on LinkedIn (and your website), and they’ll be reaching out to you. Here’s what to do: 🔥 Update Your LinkedIn Headline & Banner → Show tangible value you deliver: savings, results, growth, timeframe Examples for valuable LinkedIn Headline ideas: HR Facilitator: “Helping Companies Reduce Employee Turnover by 30% with efficient workshops” Product Development Facilitator: “Boosting Product Success Rates by 25% with PMF Alignment Workshops” Sales Facilitator: “Helping Teams Increase Sales Efficiency by 20% in 3 Months with efficient Customer Experience Workshops” Next: Start posting real results from your workshops! 🚫 Don't use buzzwords or jargon like “LDJ” or “Design Sprint.” They DO NOT use these terms, they don't understand these terms! Clients want to see impact, not our tools. Wish you a lot of inbound requests (inbound is when they ask you to help them. It's what everyone loves) P.S: DM me, and I’ll send you the exact prompt I use to create headlines that show how your workshops make or save money.

Hi all. @Rebecca Courtney I really enjoyed your YouTube video posted a year ago on the above topic but missed the live event first time around. Is the full 2 hour class available anywhere for me to watch? Hope you can help. Sam

Hi, I have quite a challenge. I’ve been invited to a sales conference at my company, and the organizer has asked if I could help run a workshop. At one point, all 150 participants will be split into 15 tables, with 10 participants at each table, and they will spend about an hour brainstorming various ideas. I don’t have any prior experience with workshops like this. However, I’ve facilitated the Lightning Decision Jam by AJ&Smart more than 10 times. I need something simple, as the idea is for me to walk around the tables, give some advice, suggest a technique, but it’s not intended for everyone to follow a single technique. Please help me 🙏. Gregor