Churn Checklist: How To Get People To Never Stop Paying
I spent 5 days watching every Hormozi 1-day to learn how to decrease churn. Then I synthesized everything into a simple checklist for you to follow. - 30 hours of content - 60 of the biggest communities on Skool - $2,000,000+ combined MRR - 14 simple steps for you to follow Reducing churn is valuable. A community with high churn is like a leaky bucket - no amount of traffic will keep it full. But if you can reduce your churn from 10% to 5% your MRR will double EVEN if your traffic and conversion rate stays the EXACT same. This checklist lays out the exact steps for you to follow to significantly reduce your churn. Ready to rock? // CONTENTS 1. Cancellation video 2. Activation point 3. Onboarding calls 4. Time unlock 5. Level unlock 6. Guru to community 7. Get members to save 8. Pricing tactics 9. Improve culture 10. Balance pricing 11. Community and calls 12. Target high-retainers 13. Reduce overwhelm 14. Talk to customers // ☐ Cancellation video You can now add a video to your cancellation page dissuading members to cancel. Resell them on why they joined the group, and what they’ll lose if they cancel. Go to Community → Settings → Subscriptions to add a cancellation video. If your video is compelling, many will decide not to churn. // ☐ Activation point An activation point is a specific milestone or action that indicates a member is getting value from your product during the onboarding process. Someone who doesn't reach an activation point is likely to churn. Ask yourself 'what's one thing early in the process that if done massively reduces churn?' For The Skool Games we found if someone gets 3 members in their group, they're likely to retain. For your group it could be getting someone to comment/post, reach Level 2, or get a specific quick win. Once you identify your activation points, optimize everything to get people there quickly. // ☐ Onboarding calls A smooth onboarding that helps members get value quickly will decrease churn. Onboarding calls are great at this. Use the calls to resell members on your group, help them reach the activation point, and show them how to get value from the group. You can even use this to sell them higher-ticket things. You can do these 1 on 1 to make each member feel valued, or in small groups to encourage connections to form. Everyone that implements this reports a significant decrease in churn.