Meta descriptions are often overlooked, but they play a crucial role in improving your website's click-through rates. I see so so many company websites that either -dont have them, or -Automated from the content on the page and just dont make sense Instead of generic summaries, craft compelling descriptions that offer a clear benefit or solution to the searcher’s problem. Imagine a user searching for 'affordable web design services'; a meta description like "Get custom, affordable web designs tailored to your brand—starting at just $500!" is far more likely to catch their eye than a vague statement. What approach do you take when writing meta descriptions? Do you focus on keywords, or are you experimenting with different formats?

Lets talk about what you want to know more of in August, Comment below

If you get spammed with emails (not from skool 😉) Try removing your email and phone number from your website, because is it really necessary for them to be on your website? Contact form is an option TLDR: Software scans websites for emails and you get spammed

Find something you love doing then do heaps of it. Raw Action = real results If you've been thinking about starting something towards your goals, now/yesterday is the time

Choosing the right categories for your Google Business Profile can be the difference between being found by potential customers and getting lost in the crowd. Instead of just sticking to the basics, dive deep into the subcategories that best represent your services. For instance, if you run a bakery, don't just select 'Bakery'—also consider 'Cake Shop' or 'Dessert Restaurant' to capture more search intent. This fine-tuning can drive more relevant traffic to your business. The Google My Business everywhere extension is perfect for finding your services, categories, and a complete audit, you may have seen me use it in the Google Business Profile Blueprint How have you structured your categories? Have you noticed a difference in your local search visibility after making changes? Share your experiences below, and let’s discuss what worked, what didn’t, and what could be improved.