The Art of Pre-Selling > Pitch Slap
Hereโs a peek inside Travis Sagoโs new book on pre-selling offers. I thought Iโd spread the word since I canโt put the book down! The man is a genius at sales and marketing, thinking outside the box AND storytelling. ๐ฅ๐ฅ Hereโs the book intro: โก๏ธ I also made this interactive infographic on his 5 pre-selling P's. Check it out! The Preselling Sandwich (best viewed on a desktop..) // What happens BEFORE you make an offer carries more weight than any sales pitch or sales mechanism! I donโt care if the mechanism is a webinar, a phone call, VSL, sales letter or a notepad file (and Iโve sold a lot of big-ticket stuff with just a txt file). Letโs consider the biggest ticket offer in history: The marriage proposal! โฆ itโs usually a single sentence, spoken nervously by a dude (or dudette) on one knee with sweaty palms and their insides trembling like a bowl of Jello. Marriage is the offer and โWill you marry me?โ is the โshort pitchโ. Isnโt it what happened before the proposal that makes the biggest difference? Itโs what happened PRIOR to the proposal, which gets the teary-eyed โYES!!!โ or a hard gulp and an uncomfortable โOh, shit!โ Even if the โpitchโ were delivered in reverse, like Yoda, โMe marry, you will!โ theyโd still say, โYES!โ. Now, if the person down on one knee just got out of prison, cheated on them with their sister and didnโt like puppies, NO amount of words or convincing is going to lead to a white wedding! Now, what also would be freaky weird? Letโs imagine the first scenario where heโs PRETTY SURE what happened prior is โgoodโ... โฆbut our nervous dude (or dudette) skips the simple one-line invitationโฆ and instead whipped up a 45-minute VSL (Video Sales Letter) or a 3-hour webinar with Q&A at the end. Or maybe a 48-page Google doc for their spouse-to-be and forced them to suffer through every word before they could hear the offer. It isnโt necessary. Theyโd get a โyesโ without all the weirdness and struggle.