Visibility on Business Insider showcasing your completed deals is a powerful Proof Stacking strategy. It works in small markets and large. It works for local brokers and large investors. Proof Stacking is like compound interest, it grows exponentially over time. The Digital Press Releases are a multi purpose sales tool. 1. Ranking on Google (SEO) in 12 hours- Frequently, Business Insider will rank on Google immediately, within hours, not days weeks or months. The rankings stick for a long time. Sometimes years. 2. Google and Bing News - The backbone of Google and Bing News is their algorithm. The algorithm trusts proof. The result? The articles reach a large audience. 3. Use as a social Media Tool - Take a screen shot like I did here. Post it on LinkedIn, Facebook and Twitter. Visibility on news sites like Business insider carry a lot of weight in the consumers mind. 4. Handouts - The screen shots can be used in pitches for new business. They will enable you to beat your competitors, even the big brand name firms. 5. Marketing Tool - Tell an owner you will promote their property for sale or lease with a Press Release on Business Insider as well as Google and Bing News. This can make the difference between you getting hired over your competitor.

It has been reported the attention span online is 7-8 seconds. Bullet points solve this problem. You can start using them immediately. Here is a guide. 1. The Art and Science of Bullet Points · Streamlines communication, making it crisp and attention-grabbing. · Encourages the use of key phrases and statistics that highlight critical information. 2. The Art of Bullet Pointing Social Media Posts · Increases engagement by making posts easy to read and interact with. · Helps in emphasizing offers, calls to action, and key benefits succinctly. 3. Crafting Persuasive Emails with Bullet Points · Improves email readability, leading to higher open and response rates. · Helps highlight offers, deadlines, and benefits, guiding the reader to action. 4. Videos: Engaging Visuals with Bullet Points · Combines the power of visuals with the clarity of bullet points for impactful messages. · Aids in structuring content for better viewer retention and engagement. 5. PowerPoint Mastery: Slides that Speak Volumes · Uses bullet points to create impactful, memorable slides that drive key points home. · Enhances audience engagement through clear, concise, and focused presentations. 6. Bullet Points for Presentations · Streamlines proposals and presentations, making them more persuasive. · Highlights benefits, differentiators, and value propositions clearly. 7. Enhancing Personal Relationships with Bullet Points · Improves clarity in personal communication, setting clear expectations and boundaries. · Encourages concise, meaningful exchanges that respect each other's time. 8. Winning Debates with Bullets · Structures arguments in a clear, logical manner, making it easier to follow and agree with. · Helps in presenting facts and figures in a compelling, undeniable format. 9. Real Estate Deals: Closing with Bullet Point Precision · Utilizes bullet points to summarize terms, benefits, and key agreement points, facilitating quicker decisions. · Enhances the clarity and persuasiveness of offers and counteroffers.

When I was starting my real estate career, I wrote a short story about a property I sold at 11 Gramercy Park NYC. It was 220 words. It was more like a history of the property rather than a focus on the transaction. I sent it in an 8 x 11 envelope with a photo of the property to the New York Times. They published it on the front page of the Sunday Real Estate Section. They never called me to verify the story. The results were amazing. I’ve used the power of the media ever since. Today, it's so easy to write Press Releases. Even if you can’t write, you can create impactful PR’s in minutes just by listing a headline and bullet points into ChatGPT. ChatGPT will do the rest. Here are the top 20 benefits of utilizing press releases for real estate agents: 1. Enhanced Visibility: Press releases distributed through major news outlets like Google News and Bing News ensure your presence is known on platforms where potential clients gather information. 2. Boosted SEO: Strategic use of keywords in press releases improves your search engine rankings, making it easy for clients to find you. 3. Immediate Credibility: Being featured on prominent news platforms builds instant credibility and unshakable trust. 4. Proof of Expertise: Sharing your successes, market analysis, and insights through press releases shows proof of your expertise and awesomeness. 5. Wide Reach: The massive distribution networks of press release services mean your message gets seen by a broad audience. 6. Personal Branding: The first thing a prospect will do is search your name on Google and Bing. Press Releases will rank for your name for a long time. This gives you a huge edge over your competition. 7. Repurpose your PR Content: Content from press releases can be repurposed across social media platforms, Facebook, Instagram, and LinkedIn. 8. Conversion to Videos: Transform press release content into videos that can be used over and over. They will rank on Google easily. 9. Powerful Presentation Handouts: Press releases can be used as handouts during one-on-one presentations. No matter whether you are pitching a listing for a $500,000 home or $100 Million Commercial property, you will outshine your competitors.