Black Friday is one of the biggest opportunities of the year to attract new customers, boost your revenue, and close out the year strong. But to stand out from the competition and get customers to take action, your promotion needs to be more than just a simple discount—it has to be a carefully crafted offer that resonates with your audience. Here’s how to create a Black Friday promotion that not only grabs attention but also compels people to act fast! 1. Craft a Compelling Offer That Solves a Problem The best Black Friday offers address a specific need or problem for your audience. When you understand their pain points and can clearly demonstrate how your offer solves those issues, you make it easier for them to say “yes.” Think about bundling high-value products, offering exclusive bonuses, or even a limited-edition service that isn’t available any other time of the year. 2. Create Urgency and Scarcity Black Friday offers are time-sensitive by nature, which creates urgency. To amplify this, make sure your audience knows there’s a limited-time window to buy and that it’s truly a “once-a-year” opportunity. You can also add scarcity to make your offer even more compelling, such as limiting the number of items available or the number of people who can sign up. 3. Make Your Promotion Easy to Understand Keep your messaging clear and to the point. Black Friday promotions should be simple enough for someone to understand at a glance. Spell out the exact discount or value, what’s included, and how long the offer lasts. If you’re using multiple channels (email, social media, ads), keep the message consistent across all platforms to avoid confusion. 4. Communicate the Offer Frequently—Especially on the Last Day One of the biggest mistakes in Black Friday marketing is not emailing enough. Remember that your audience is bombarded with emails and deals from every direction, so consistency is key. Here’s a simple email strategy to maximize urgency on the final day: - First Email (Morning): Remind subscribers that this is the last chance to get the offer. Reiterate the benefits and value. - Second Email (Afternoon): Emphasize scarcity (e.g., “Only a few spots left!”) and reinforce that time is running out. - Third Email (Evening): Make it clear that the offer is ending in a few hours. Use a strong call to action like “Don’t Miss Out” or “Act Now.”

Jim Rohn was my first live event in personal development. He repeated several times: "What you lack is what you need to work on." He wasn't talking about money. He was talking about skills. Where are people lacking? - Confidence - Control - Commitment - Patience If you lack Confidence, people don't believe you. Without confidence you can't build conviction. If you lack Control, you "push & pitch" which repels people. If you lack Commitment, it means you are not willing to do the practice. You must commit to do the work before the work so you can create Buying Conversations. If you lack Patience, you are being way too hard on yourself. You are likely comparing yourself to others and that steals you of something important in life: JOY. Where are you lacking? - Confidence - Control - Commitment - Patience Take Jim Rohn's advice and go acquire what you lack. The help is out there. All you have to do now is choose to do something about your lack, and ask for help. When you do, things will change for you!

I recently paid a surprise visit to one of our retail clients, Popeyes Supplements. Their team recently had a Live Quiz in the Dojo. Jaiden was the winner and I brought him a gift card for his victory. (see video) To really MASTER anything, including sales, you need the following 4 things: 1) A valid environment We call it a "Safe Place" to make mistakes. 2) Multiple Quality Repetitions This is the mother of all skill 3) Timely Feedback If you don't get immediate course corrections you develop bad habits that cost you money. 4) Deliberate Practice Doing the repetitions under guidance with a Black Belt level Coach so you can become a Black Belt yourself! Jaiden and Cole from Popeyes are well on their way! (check out the video)

Are you measuring your metrics? What does this even mean? Why is it important? We encourage you to keep track of these four metrics on a weekly basis: 1) Leads: These are your qualified leads, people who have been referred to you, or those you have interacted with on social media (not those that just "like" or "follow" you). 2) Set: The number of people who have set an appointment with you. 3) Show: The number of people who showed up for their appointment. 4) Close: Those you closed the sale with. Keeping a weekly account of these four metrics will allow you to quickly identify any bottlenecks in your process so you can make effective course corrections to quickly get back on track. Let's look at a few examples. If you have 4 leads (a week), 4 appointments, 3 that show up and 2 that close, you're looking at a leads problem. If you've got 50 leads, 35 appointments, 30 that show up and 2 that close, then you've got a sales problem, likely in your discovery process. Having outside eyes look at your Lead, Set, Show, Close numbers will quickly identify the problem so you can solve it. Need help with your Lead/Set/Show/Close? Comment below!

Want to make sales calls feel natural and actually enjoyable? Approach them like you’re chatting with an old friend. Here’s the thing: People want to buy from someone they feel truly understands them, not someone pushing a script. When you go into a call with the mindset of building trust, everything changes. Focus on connection, curiosity, and real conversation instead of “making the sale.” Here’s how to elevate your approach so it feels effortless and drives real results: 1. Open with Genuine Curiosity – Kick off the call by asking about something beyond business—maybe a recent event they attended or a topic they mentioned earlier. Show that you remember details, and they’ll feel seen and heard. 2. Focus on Their Vision, Not Just Problems – Go beyond the usual pain points. Ask about where they want to go, their big-picture goals, and what achieving this means to them personally. This makes the conversation future-focused, exciting, and more motivating for them. 3. Reframe Objections as Opportunities – Instead of trying to overcome objections, dive into them as if you’re helping a friend work through a concern. “I hear you on [objection]. Tell me more about why this feels like a barrier.” This keeps the dialogue open and shows empathy. By focusing on connection over conversion, you’ll make every call feel authentic and seamless. This is about helping first, selling second—and the results will follow!