31.34% About Page Conversion Rate
This is for a free group. The traffic is all coming from organic content and they're kind "stumbling" over the group. I'd post a pic of the about page but I don't want to be promoting my own group because that's not what this community is about. The page has: One Image. Two sentences. Here are the two sentences. Do with them what you will: ------------------------------------------------------------------------------------------- I'm too busy to promote my own products so I'm just giving stuff away to members of this community. I hope you find it helpful :-) ------------------------------------------------------------------------------------------- The takeaway for me is that branding is a big deal. People find the page as a result of organic content (branding). The page converts in spite of minimal effort made in terms of actually *trying* to get them to convert. The reason that works isn't *because* of the minimalism... It's in SPITE of the minimalism. (The branding pre-sells the value as a nature of the content itself.) Hope this helps somebody.