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The LeadGen Lab

Public โ€ข 17 โ€ข Free

8 contributions to The LeadGen Lab
Pay Per Call Examples?
I am gearing up to adapt my current funnel to do a pay per call option (been using leadshook form entry exclusively up until now). This may seem like a silly ask but any recommendations for resources on how to actually get the prospects to phone? ๐Ÿค” Yeah, I know, put the number on the page and say "call now" would be a start ๐Ÿคฃ Right now, I think we do a good job of building up value in getting the to fill out the form, but that gives them a quote. It could be as simple as just offering them the quote but they call for it instead of entering details? That will be what I test initially anyway and go from there. Initial thoughts/ideas: - Include a nice friendly avatar pic of someone who will be taking their call - Lay out the bullet points of what will happen on the call and how they will benefit. - Express that it will be a no pressure environment where they can get their quote and options
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New comment Jul 18
Selling the Dream?
When you ask someone if they or "I" have successfully done โ€œXโ€ to give yourself confidence, you might be misleading yourself. Just because someone else has succeeded or failed at something doesn't mean you will achieve the same result. Your own drive and perseverance are what will determine your success or failure. Period. I've been in this industry for over 30 years, and I've fallen for shiny object syndrome too. But I'm also an information sponge; it's a hobby to dive into many things, though it's getting harder with age...lol. The Trap of Following Trends I see people registered in countless groups (not knocking it), but it often indicates they donโ€™t know what they want and are hoping someone else's success will spill over to them. It doesnโ€™t work that way, folks. People who can't decide between SMMA or AI (AAA) and other buzzwordsโ€”I get it, I really do. But you need to step back and understand what these are, how they operate, and whether they fit your desired lifestyle. Learn from others, but chart your OWN path if you want to succeed. The Realities of SMMA, AI, and SEO SMMA can be complex and a headache, with many people being misled. AI or AAA (AI Automation Agency) is laughable to me. I've built a 30-year career on automation and software development, and seeing people fall for the latest fad is disheartening but not surprising. Are any of these bad? No, it depends on you. Look at SEO (now part of SMMA); you canโ€™t be a true SEO expert and master everything else unless youโ€™re me, of course...JUST KIDDING. These skills take time, trial and error, and a lot of work. You donโ€™t just wake up one morning, pay a guru $5k, and suddenly become an SEO, SMMA, AAA, or any other trendy term. Making an Informed Decision My point is, you need to understand these different technologies and business models to make an informed decision about whether theyโ€™re right for youโ€”then COMMIT. Stop hopping around until youโ€™ve spent 1,000 hours and $10,000+ investing in making it work.
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New comment Jul 18
1 like โ€ข Jul 18
Such an important post Rob. I see so many people get sucked into the shiny object game and it's a dead end. Good advice in terms of actually assessing an opportunity. In my experience you must be able to take pleasure in the daily tasks your business will entail otherwise you're not going to be able to keep up with the work rate required to succeed and others who are having fun will just outwork you!
Advertorial > Email Capture vs Capture phone no++
I'm going to run a test in the coming days to attempt to improve lead quality from my Advertorial. Currently, I run cold Facebook traffic to a single page advertorial and on the advertorial there is a "calculator" lead capture set up with Leadshook. The client enters ALL of their details including their address, phone number, email and info to get their property calculation. Only once they enter everything, do they get their calculation. They also have to agree to receive a call from an adviser upon entering their phone number. This has largely worked really well for me for years at this point, with minimal need to update copy or funnels. But the quality has been slipping a lot lately so I need to test something different. My idea/plan is to test the same advertorial funnel but removing phone number requirement as well as address etc. Only taking the details needed for the calculation and email. Following that, I will provide the calculation instantly BUT also then offer the call from the adviser (need a good no brainer reason for them to go for this) and have a drip feed campaign to follow up via email to provide useful info and keep asking them to opt in for the call. My assumption is that the conversion rate when only asking for email will dramatically increase and anyone who takes the extra step to request the call will be a "hot lead" and extremely engaged/interested. Any thoughts or ideas welcome :)
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New comment Jul 13
1 like โ€ข Jul 13
@Rob Olson OK it's now firmly on the list, do you recommend any guides or courses? I feel pretty comfortable just jumping on and figuring it out myself, I am assuming it'll be relatively similar to most modern ad platforms that I'm spending hours a day on as it is.
1 like โ€ข Jul 13
@Rob Olson I'm not familiar with native at all atm, I have set up a Taboola account and that's about it. I need to delve in and run some tests. A tutorial sounds great. Will look into Binom! Thanks
๐Ÿ› ๏ธThe Lets Build Series Goes LIVE
The first draft of the first follow along in the "Lets Build" series is in the classroom - LVL2 Required. "Let's Build" series, your go-to resource for hands-on learning and practical application. In this category, you'll find step-by-step courses designed to guide you through building essential systems for your business. Each course is structured as a follow-along workshop, ensuring you gain practical skills while creating real, functional assets. Whether you're setting up a lead generation system, developing marketing funnels, or automating business processes, "Let's Build" provides the tools, guidance, and support you need to succeed.๐Ÿ“š
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New comment Jul 13
2 likes โ€ข Jul 13
@Chris Pelaez Good point, this is my first time using Skool and hadn't properly explored, nice!
Goto set up for outbound prospecting?
Just wondering what you guys feel is current meta for outbound b2b prospecting? It's been a hot minute since I've actually done any outbound sales but the need has arisen recently and I find myself wondering, do my old methods still work? Does cold DMing on LinkedIn with a short clear pitch still work or are people over that? What is the goto platform for cold email? Is there a way to farm email addresses from LinkedIn using Sales Nav? Any tips or resources you guys have for cold prospecting would be super helpful. Cheers, Nick
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New comment Jul 12
1 like โ€ข Jul 11
@Rob Olson Thanks will check that out!
1 like โ€ข Jul 11
This ringba course looks amazing
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Nick Ferrara
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39points to level up
@nick-ferrara-4292
Lead gen for various verticals with a focus on the financial industry.

Active 47d ago
Joined Jun 21, 2024
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