When you ask someone if they or "I" have successfully done “X” to give yourself confidence, you might be misleading yourself. Just because someone else has succeeded or failed at something doesn't mean you will achieve the same result. Your own drive and perseverance are what will determine your success or failure. Period. I've been in this industry for over 30 years, and I've fallen for shiny object syndrome too. But I'm also an information sponge; it's a hobby to dive into many things, though it's getting harder with age...lol. The Trap of Following Trends I see people registered in countless groups (not knocking it), but it often indicates they don’t know what they want and are hoping someone else's success will spill over to them. It doesn’t work that way, folks. People who can't decide between SMMA or AI (AAA) and other buzzwords—I get it, I really do. But you need to step back and understand what these are, how they operate, and whether they fit your desired lifestyle. Learn from others, but chart your OWN path if you want to succeed. The Realities of SMMA, AI, and SEO SMMA can be complex and a headache, with many people being misled. AI or AAA (AI Automation Agency) is laughable to me. I've built a 30-year career on automation and software development, and seeing people fall for the latest fad is disheartening but not surprising. Are any of these bad? No, it depends on you. Look at SEO (now part of SMMA); you can’t be a true SEO expert and master everything else unless you’re me, of course...JUST KIDDING. These skills take time, trial and error, and a lot of work. You don’t just wake up one morning, pay a guru $5k, and suddenly become an SEO, SMMA, AAA, or any other trendy term. Making an Informed Decision My point is, you need to understand these different technologies and business models to make an informed decision about whether they’re right for you—then COMMIT. Stop hopping around until you’ve spent 1,000 hours and $10,000+ investing in making it work.