What I should’ve done sooner
Yesterday, I had a pretty rough morning with my main potential client of that day not being the person I thought. However, that lesson ended leading to me doing my first cold call. From there, I ended up getting 12 no’s before I got to my first yes. And it was all because of the way I approached the call. In the beginning, I simply introduced myself and what I do, then quickly made my offer to them. However, that quickly revealed itself as an impractical way of leading a sale. After having got to the twelfth no of the day, I said “Screw this formal business man cr*p, I don’t care anymore, I’m going to be me here”. (This was a paraphrasing of a portion of a call I had with a client we’ll call John, John is a personal trainer who has delivered HUGE results for his clients.) And so I did that. They answered the phone, the guy said “This is John?” I said “Hi John, my name is Rudy, and I was reviewing your page on Google, and I have to say, RESPECT! The results that you’ve been able to give to your clients is outstanding my brother, well done! He responded with, “Thank you man I really appreciate that!” “Yeah man, of course! And so, John, another reason why I was calling you was because I’m a Growth Operator in (city), I do Copywriting and Web Design. I wanted to see if you were interested in some free work in exchange for a testimonial” He said, “That sounds awesome man, can you give me more of a description of what you do?” From there, I ended up driving the sale forward to a close. I then scheduled a call with him Thursday where we’ll go more in depth on the project. I then plan to go above and beyond the original deal. And continue to manage the relationship to the point where I’ve done so much for him, that he’ll say something like, “Dude, What can I do for you?!?!” And THAT’S when I’ll name my price. I then woke up this morning, went to school, came back home. And did the exact same thing with another prospect on the FIRST call of the day. Lesson of the day: Be personable!