Thanks to everybody who was on the call today! Show off your beautiful new email signatures here when they're done! I added the instructions for adding an HTML signature to Gmail in the classroom file as well. It looks like you can just paste the HTML code. I'll add the recording of the call later too. If you have any problems following the instructions or the video, just ask here in Skool. I'll help you figure it out if I can. Next time I have to be more clear on the prerequisites so we can all start at the same point. 😅

I love turquoise. It's one of my favorite colors. What's yours? Share a picture in the comments! I'm sharing a different mood board every Monday to inspire you and maybe expand your brand's palette a bit more. You can find over 90 mood boards, organized by archetype, in the classroom.

In Spanish, when people want to know what you do for a living, they ask: ¿A qué te dedicas? – What do you dedicate yourself to? It's assuming that what you do isn't just "a job", it's a dedication. I wonder how many people actually feel like this? Like they're dedicating their life to an important cause... Let's practice! Describe what you DO rather than what you or others think your ARE. So, don't say "I'm a chiropractor" (What you are), say what you're dedicated to. Imagine telling it to your 12-year-old niece or nephew.

Steve Jobs said: "If you're working on something exciting that you really care about, you don't have to be pushed. The Vision pulls you." Share your Vision and/or Mission statement(s) in the comments! Be brave! They don't have to be perfect! What's your BHAG for your business? (P.S.: Only share if you're open to constructive criticism. 😉) Check out Day 25 in the 30 Days of Branding for more insights!

If you know me, you know that I've been a huge fermentation fan since my son was very little (almost 10 years now 🤯.) He had lots of digestive problems which set me on the path of healing his gut through fermentation. Now, this group is about branding, I know. But you know about the gut-brain-connection, right? Having a healthy gut can positively impact your nervous system, your immune system, your hormones, and your mental health. If you want to be able to trust your gut, you'll need a healthy gut. 😉 Authenticity is an important aspect of branding. It takes guts to be unapologetically you. It takes healthy guts! I believe that bringing fermentation to your community can have a huge impact on the overall health and make you a thought leader and authority! I found fermentation because I attended a workshop at my chiropractor's office. It literally changed my (and my son's) life! So, I created a separate category for fermentation in this community. I'll post about it every once in a while and see how the feedback is. If it's too distracting or nobody's interested, I might create a separate community for it. Please feel free to add your thoughts below. I'm all ears! 👂🏼 What types of fermentation, if any, would you be interested in learning about?