Hey PPC Gang, Last year, we helped our clients generate over $1,000,000 during Black Friday and Cyber Monday with Google Ads... In my latest YouTube video, I'm giving you the entire playbook so you can get your accounts fully set up and optimized ahead of 2024's biggest shopping season 🛍️ In this video, I cover: - Key Data Checks: The exact metrics to analyze from last year’s data so you know what worked, what didn’t, and what to adjust this year  - Budget Secrets: Avoid the #1 budget mistake that’s left accounts making zero sales. (This one change could make or break your Black Friday results!) 😱 - Competitor Insights: How to spot (and outsmart) aggressive competitors to capture more sales - Conversion Boosting Tips: From ad copy tweaks to asset optimizations, get the full list of updates that drive higher click-through and conversion rates 📈 ...And more. Plus, I'll show you live data from a real account, so you can see exactly how we monitor trends, adjust budgets, and track competitors. To Growing Your Google Ads!

Hey Everyone! We're close to Black Friday and I'm currently thinking about the best way to structure my campaigns. I already run PMAX, Standard Shopping and Search in my account, but my question is.... 1 - Create a new separate campaign for Black Friday 2 - Create a new asset group within my PMAX campaigns specifically for BF 3 - Add images and texts to my existing asset groups. What do you think might be the best way? 🤔