Why You're Not Getting Paid Big (And How To Change It)
Most people say they want to make big money, but then they spend all their time chasing low-ticket clients, saying âyesâ to every little job, and keeping their rates low just to stay âcompetitive.â Truth is, big money doesnât follow small moves. Itâs not about doing a bunch of things âpretty wellâ, or showing up everywhere all at once. Itâs about solving one high stakes problem that people are desperate to fix and positioning yourself as the only one who can solve it. The market rewards specialists, not generalists. So if youâre still a jack-of-all-trades, itâs time to pick a lane. Go all in on one thing and get so good at it that people see you as the authority. People donât pay top dollar for âpretty goodâ or âI could try.â They pay big for certainty, for skill so sharp itâs undeniable. And hereâs the kicker, charge for results, not hours. Nobodyâs paying real money for your time, theyâre paying for what that time gets them. The value you bring should always exceed the cost, but that cost should reflect the impact youâre making, not the minutes you spend. If theyâre getting $100K of value, price accordingly. Last thing, make noise. If you want big money, people need to know you exist. Post. Share insights. Position yourself so that when your ideal client has a problem, youâre already the first person who comes to mind. Most people play it safe. They keep the volume low, the prices low, and stay ânice and affordableâ, If youâre about big paydays, though, itâs time to drop that fear. Believe in what youâre worth, and charge for it.