Oct 18 in Product Question
The Quick 1 Time Change That Tripled Audience Conversion
A few weeks ago I seen a post from Kirby talking about the importance of your profile
How your profile comes across is key when members are deciding wether they follow you or click the link in your bio
We've went from averaging 4 group joins per day to no 11 per day with the sole change being profile appearance
- Profile picture
See all them profile pictures with rings around the outside?
Personally I had no idea why people did this but now it all makes sense
If somebody is scrolling through a group or looking through their feed they're seeing 100s of accounts
We need a way to standout and so a ring around the profile picture is a great way to grab attention
If you can combine this with a friendly and professional looking headshot you've got a killer profile picture
Also, using the same profile picture for every platform is a great way to become more recognisable
2. Followers + Following
Over on Instagram I had 700 followers yet was following over 2000 😬
When a potential customer sees this it could be very off putting
Any authority that I might have built up through content might be at risk
Keeping the relationship between these two stats healthy is step 2 to a converting profile
Bonus tip: Instagram lets you follow 200 people at a time, find an account in your niche follow 200 people that liked their posts and wait.
You'll probably get anywhere from 30 - 50 follows back and you can then unfollow these 200 😅 cheeky I know
3. A clear and concise bio
We want to make it as easy as possible for people to see who we are targeting
Personally the structure I have went for with my bio is this
LINE 1: Call out who you help
LINE 2: A unique mechanism, what's different about you and your method
LINE 3: Build authority + CTA - Why should people listen to you?
I'll leave my bio below as an example, it's not perfect but has definitely helped a lot with conversion 🙂
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The Quick 1 Time Change That Tripled Audience Conversion
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