Sk62: Referrals are reactive not proactive
🛑 I don’t depend on referrals. 📊 Referrals are not predictable because it depends on someone else’s promotional success of our brand. 🚦 To be honest, when someone refers their friends or someone to our business, they usually oversell, over promise and it’s not always a great candidate for our services. 🌍 So I use their referrals to generate business growth for them, increase traffic to our socials, so our socials to the target audience is at higher view rate. And our ideal prospects get shown our targeted paid ads by google & fb. 💰 So instead of a Referal program; I now offer marketing program. It’s basically the same as my old referral program, just positioned differently and with different metrics. 👊 In 5 days, we have now sold three monthly subscriptions of Cryo Contouring Studios LLC “Marketing Partnerships” 💡 Btw, I used to refer to this as a Referral KIT for advocates. 💰 💰 Now I charge money for clients at a discounted rate for them to collaborate in business promotion. WHO: a loyal client who wants to earn their future maintenance treatments WHAT: they get an exclusive discount to offer their audience. HOW: we print flyer for their office, a flyer for our treatment space to promote their results and their business. Make a unique shareable link with QR code. ROI: the loyal client drives traffic to our socials, increases awareness of our services to their audiences, we track leads and interest and enjoy a collaboration with local advocate who we get to continue treating. Their business flourishes with our increase promotion of their amazing business. https://txta.us/mkzfapke