Sounds easy enough.
Now let’s unpack this …
🤷♀️ 1) What problem do you solve?
🤕 2) How much pain does it cause someone?
😀 3) How can you take them out of this pain?
❓4) Who is this someone?
💎 5) Describe them in detail.
#5 is where the money is 💰 🎯
Do 1- 4 and then just enjoy becoming obsessed about understanding them and that’s where you define your Ideal customer profile.