Weekly Hooks & POV’s: One thing I do believe that could improve for our group is storytelling, so I’m sharing lots of hook ideas to kick off storytelling posts! Storytelling is best with DTC, but also carousels are great, too. It can be harder to get them to read a regular reel caption for story telling unless you’ve done a really great job hooking them in! ’ll add a few authority hooks at the end as well: 1. A mentor once told me something that changed everything… 2. This might sound crazy, but this story is actually true… 3. What if I told you there’s an easier way to do… 4. Ever feel you’r missing something?  This might be it… 5. Here’s a lesson I learned the hard way… 6. The best advice I ever received for… 7. If you’re looking for a game changer for _______ (your super power), try THIS 8. This one thing made all the difference for me… 9. Have you ever tried _________?  This story will shock you! 10. The worst mistake I ever made… 11. Breaking down the failures of… 12. Here’s the ugly truth… 13. You’re closer than you think… Authority: It took me X years to learn/realize ________, but I’ll show you in 5 seconds Here’s the step by step process that took my client from ________ to ________. Transform your _______ with this ONE THING. (Share process in caption and mention some of your clients this has worked for, too) Things you won’t find me doing as an ________(industry expert) The exact strategy that built raving clients that say this….(then share some screen shot testimonials on screen and drive to caption for strategy) I/My client _________ (achieved your client’s ambitious desire) with these tools that feel criminal to know. Some additional guidance for you to save time and help increase sales: Chat GPT Prompt for Captions: 1️⃣ Go to ChatGPT 4.0 (paid) and type in below prompt 2️⃣ Answer the questions then ask it to draft 10 captions for Instagram with bullet points using your favorite emoji, CTA, and SEO keywords “I am a [describe your role, e.g., content creator, coach, entrepreneur] looking to [describe your goal, e.g., sell a course, grow a community, build a brand] in the [specify your niche, e.g., health and wellness, digital marketing, personal development] space.

Authority Hooks for week ahead: "My advice as a ___________ (Position yourself as a successful authoritative expert in your field, give years of experience, # of success stories, etc.) "My client ________ (name) started at GROUND ZERO/NOT UTILIZING YOUR BUSINESS and was able to (achieve desired outcome) all because of......" (drive to caption about your proven process Here's how I helped my client go from (limited belief) to (achieving ambitious desire) in X time frame with this ONE SIMPLE THING....drive to caption to explain your business method and how it created a client success story. Share the emotion of understanding the starting place/holdback/limitation they have and mention the I"M DONE moment your client went through to do business with you and the transformation on the other side now that they are your happy returning client. "When you finally realize you felt (gross, yuck, stuck word) because (limited belief), but THIS turned it all around and now you're thriving with (ambitious desire here), just like my client _________ (name)." For sales strategy: YOU ARE THE SALES GIRL! PROMOTE YOURSELF LIKE A PERSONAL BRAND. IT'S GREAT TO STILL SHARE THINGS OUTSIDE OF BUSINESS THAT YOU'RE COMFORTABLE WITH, this way people can CONNECT with you and get TO BETTER KNOW YOU = which equals trust! Reminder, people actually don't care about what you're selling, but they do care about how your product/service/solution/education is going to BENEFIT THEM. So show them! If you get convos happening in the DM's, ask them to break down all their pain points - they will tell you everything where you can offer understanding, empathy and most of all - solutions and client success stories! Paint the picture and sell the dream you create!

You know what IG content doesn't convert into sales? Tips and tricks. This is what DOES convert into sales (Taking your potential buyers from phase 3 to the investment phase 4 stage is) Social Proof + Authority Content Social Proof: testimonials, success stories, transformations, client feedback, anything you hear from your happy and returning clients that would make new clients trust you! Authority Content: Simply put- it's the content that shows your audience that you KNOW what you're doing & how you do it GETS RESULTS! And that you: Have a way to getting those results your audience desires, That you have a specific methodology, That you can get there is X amount of time, That YOU have your own story of testimonial or transformation & That you have clients that have gotten those results! This shouldn’t be ALL of your content, but it is what most people are missing and why they have crickets for sales in terms of organic content posted. So for your upcoming week of posts, make sure you're at least implementing social proof and/or authority content at least 10-25% of the time! Examples for authority hooks (some even have social proof/clients worked into them): 💰Behind the scenes of how I got my client X result 💰The exact process that got my client X result (after previous attempts/tries/or long time frame trying something that wasn't your process) 💰How I helped my client get x result in X time (without Y, something they would expect or wouldn't want to do) 💰If you want X ambitious goal/desirable result, make sure you do this (just ask my client _______ and insert a client name) 💰Here's what I wish I knew before reaching X goal Here's the exact strategy my client used to get X result: Create a POV style video with education in the caption with a CTA of how they can learn more. Or you can do a DTC education video with a shorter caption. If someone had X problem, this is what I would tell them for the solution: Share the biggest problem your dream client has and exactly what you would do to get them where they want to go.

Authority HAS to be sprinkled in for you to become the go-to person people think of for whatever your topic/industry is! This is what converts people from buyer phase 3 into investment. Pair it with social proof and client testimonials - BOOM! 💥 Also, you can share more of your message as a story on the screen that keeps them watching (and include CTA on screen at end, too!) like THIS ➡️ https://www.instagram.com/reel/C-Ndq0sR_8J/?igsh=Y2lybTE4emFpZG1p This is how to reach X goal in X time, and no it doesn't require (what they think it would) just like my client _______ did Ex: This is how you’re going to build your dream body in 3 months without sacrificing ANY of the foods you love, just like Kaylee did! Here’s the EXACT process to reach (ambitious desire that you provide) and just ask my client X for proof… Then share your unique business methodology in the caption so a potential client knows what it’s like to work with you once they’ve invested! Paint the future vision for them and show your confidence in your unique process of creating happy and returning clients… Ex: Here’s the exact process to reach $10K Passive Income Months with your Organic Content (just ask my client Dusty who recently reached $15K+!) HOW you get your students/clients the results they desire. If you don’t have students/clients yet, use your own transformation or success story as the proof. I would LOVE to see you talk to camera or do a green screen recording showing your proven results in the background. Ex: How I helped my client make an additional $12K this month from something she was sharing for FREE. Then in the caption, break down the exact system/methodology used or choose to talk to camera/green screen explaining your method. Do this if you want ______ (whatever your dream client desires). Yes, it’s simple, but it’s bold and authoritative and shows that you are confident in the results/solution/transformation you can create.

Ready for your upcoming hooks and POV's that position you for AUTHORITY which leads to ACTIVATION!? Remember you want to be known as the "go-to" expert or person to know in whatever your business is and this type of content PROVES that! These aren't always the highest engaging because it's more for your smaller warm audience within your entire audience. To help get those warm leads from phase 3 into becoming a paying client: Hey, let me start my _______ business and see what I can do.... (then transition the verbiage after to pop up showing your growth based on the happy clients/testimonials you've created) How to __________ (dream client's desire) from ___________ (mention yourself and put yourself as authority and as someone they should want to listen to here; using myself I would say "from a 7 figure digital earner" someone like Dusty could say "from a florist who brings client dreams to life in all price points". One of my favorite parts of my business......then share a meaningful success story. This one is great for DTC to show future clients the care and attention you give your paying clients. My client did THIS and _______(achieved dream desire) in X days or without having to do Y (something they would assume, but not want to, like going over budget) Just ask my client (insert first name) how she __________(created desired outcome/became a raving happy client).... I really wish you would stop focusing on X (limiting belief or something that's holding them back) and instead......... this is a great one to talk about your own I'm done moment or a client's I'm done moment and explain if they're ready for ______ (achieved desire)..........then that can lead to the CTA to grab your freebie. 3 unexpected habits to focus on for _______ (achieved desire) or 3 unexpected benefits from working with me. And you can even show screen shot proof at the end from current happy clients.