Before you start advertising, you need to establish your "Attractive Character" —a key element that helps you build a powerful relationship with your dream customers. Huge thanks to for this incredible framework! Here’s how to create your Attractive Character:
1️⃣ Backstory: Share the journey that got your attractive character to where they are today. This builds trust and relatability.
2️⃣ Parables: Tell stories that help your audience understand important points about your journey and business.
3️⃣ Character Flaws: Share your imperfections to show your dream customers that you’re just like them—this makes you more relatable.
4️⃣ Polarity: Be bold in your beliefs! Attract those who resonate with your message and repel those who don’t.
5️⃣ Identity: Choose the identity your attractive character embodies:
- Reporter 📰
- Adventurer 🌍
- Leader 🧑💼
- Reluctant Hero 🎯
Why does your character hold this identity? That’s what sets you apart!
✨ Whether you’re a coach, consultant, or course creator, mastering the Attractive Character framework will make you more relatable and irresistible to your audience. As teaches, when people connect with you, they’ll follow your journey, trust your offers, and stay loyal! #RussellBrunson #AttractiveCharacter #MarketingSecrets #CustomerConnections #BrandBuilding