Vinnie's Feedback: Fernando's Cold Sales Email · Sales Community for Closers

Vinnie Hecht

Jun '23 in 💌 Sales Emails

Vinnie's Feedback: Fernando's Cold Sales Email

Hey Closers,

@Fernando Garcia

posted to this group a few days back asking for feedback on a cold sales email he's going to be sending to prospects.

I attached a picture to this post that shows my version of a cold sales email.

It's a simple 4-step framework:

1. Subject line. Boring and straightforward. 1 to 4 words max.

2. Problem. The 1st sentence is a question about the problem you solve.

3. Impact. The 2nd sentence is context on the impact the problem has.

4. Solution + CTA. Combine an interest-based CTA with your solution.

To reference, here's Fernando's original email:

Hi buyer,

I noticed avocados are an essential piece of your supply chain. My name is Fernando, and I’m with Avo Foods. We are introducing a product to revolutionize the avocado industry—hint: fresh-cut avocados with a very long shelf life.

Our disruptive avocados will allow you to save on costs and reduce risk through transporting and storing efficiencies, waste reduction, and increased operational safety. These avocados display all the incredible features everyone loves while alleviating many of the headaches of managing its supply chain.

If it sounds exciting to have your avocados fresh and ripe when you need them, we’d like to show you more and get samples into your hands. These avocados are so unbelievable that you must see them in person! When would you be open to meeting and seeing more in person?

Thanks for your time, and I look forward to chatting with you soon.

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Post below with any questions/feedback you have on this topic. Hope that helps!

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