Knowing how to write compelling and persuasive emails is one of the most important skills a salesperson can develop. But let's be real, it’s easier said than done. Here's a handful of 'best practices' you can apply to ANY type of email. Grab their attention with a short subject line: (3-5 words max). No caps, keep it chill. I love using "+" signs in my subject lines... Example: "risk management + question" Make it about THEM, not you: Swap out “I” for “You”. Beware of using “We” and “Us” Your prospect doesn’t care about you...yet. Focus on THEIR needs first! Eliminate the fluff: Keep it short and sweet. Be direct and get straight to the point. Long-winded emails? Ain’t nobody got time for that! Make it conversational: Use simpler words, fewer words per sentence. Think like a 3rd grader - Dumb. It. Down. Data shows this works. Who knew?! Tone matters: Write with a slightly positive tone. Not too much, just right. Words like “great” and “wonderful” boost response rates by 10-15%. But, beware of excessive exclamation points!!!! Mirror their verbiage, structure, and punctuation: Once they respond, lock onto their style and mirror it. Use their words, match their format, copy their punctuation. It’s like being a chameleon, but with words! Getting REALLY good at communicating through email takes practice, but trust me, it’s worth it. Got other email tips? Drop them in the comments. 👇

Hi closers! I'm taking on a new project, bringing disruptive technology to the avocado business. The avocado is what's sold and not the technology, and we want to pique interest in scheduling a meeting while keeping the product details under wraps. What do you guys think about this message as an intro? -- Hi buyer, I noticed avocados are an essential piece of your supply chain. My name is Fernando, and I’m with Avo Foods. We are introducing a product to revolutionize the avocado industry—hint: fresh-cut avocados with a very long shelf life. Our disruptive avocados will allow you to save on costs and reduce risk through transporting and storing efficiencies, waste reduction, and increased operational safety. These avocados display all the incredible features everyone loves while alleviating many of the headaches of managing its supply chain. If it sounds exciting to have your avocados fresh and ripe when you need them, we’d like to show you more and get samples into your hands. These avocados are so unbelievable that you must see them in person! When would you be open to meeting and seeing more in person? Thanks for your time, and I look forward to chatting with you soon. -- Would love to hear what you think! Thanks in advance.

Hey Closers, @Fernando Garcia posted to this group a few days back asking for feedback on a cold sales email he's going to be sending to prospects. I attached a picture to this post that shows my version of a cold sales email. It's a simple 4-step framework: 1. Subject line. Boring and straightforward. 1 to 4 words max. 2. Problem. The 1st sentence is a question about the problem you solve. 3. Impact. The 2nd sentence is context on the impact the problem has. 4. Solution + CTA. Combine an interest-based CTA with your solution. To reference, here's Fernando's original email: Hi buyer, I noticed avocados are an essential piece of your supply chain. My name is Fernando, and I’m with Avo Foods. We are introducing a product to revolutionize the avocado industry—hint: fresh-cut avocados with a very long shelf life. Our disruptive avocados will allow you to save on costs and reduce risk through transporting and storing efficiencies, waste reduction, and increased operational safety. These avocados display all the incredible features everyone loves while alleviating many of the headaches of managing its supply chain. If it sounds exciting to have your avocados fresh and ripe when you need them, we’d like to show you more and get samples into your hands. These avocados are so unbelievable that you must see them in person! When would you be open to meeting and seeing more in person? Thanks for your time, and I look forward to chatting with you soon. ---- Post below with any questions/feedback you have on this topic. Hope that helps!